📅 When: September 17–18, 2025
📍 Where: EXPO Kraków, Poland

What if experienced designers, researchers, and product leaders truly started talking to each other — no silos, no barriers, no pretending?

WaysConf 2025 is the answer.

On September 17–18, 2025, EXPO Kraków will host Central Europe’s largest product creation conference, gathering over 1,600 professionals and more than 60 speakers from across the region. It’s not about vague inspiration or generic advice — it’s about real challenges, real outcomes, and real stories from the product trenches.

This event is designed for practitioners — those deep in the day-to-day work of building, testing, and scaling digital products — who want to share and learn from people who truly understand their reality.

Three tracks, one shared goal: meaningful knowledge exchange

WaysConf is divided into three tailored content tracks:

  • Craft & Build – for designers, UI/UX specialists, and design engineers focused on implementation, scaling, and inclusive design
  • Research & Analysis – for research professionals exploring testing, CX, service design, and data-informed decision-making
  • Product & Strategy – for product managers and leaders navigating strategy, impact, and team development

Each track features not only expert talks, but also honest case studies, industry panels, interactive workshops, and advanced masterclasses. The 2025 edition will also explore AI and the future of product work across all content streams.

Networking that actually works

WaysConf 2025 introduces a new level of networking, with features designed to create real professional connections:

  • A smart matching system based on interests
  • A dedicated Networking Room with structured formats
  • Curated speed dating sessions
  • Color-coded wristbands to reflect networking preferences
  • Speaker-attendee meeting points

Because valuable conversations don’t happen by accident — they happen by design.

Special discount for Strefa PMI readers

As an official media partner, Strefa PMI is excited to offer our readers an exclusive 15% discount on tickets.
Just enter the code pmizone15 during registration to claim your discount.

Tickets are on sale now — and they’re going fast.
Find out more and secure your spot:
👉 click here