Hesham Hamdy

Head of marketing, keynote speaker, and podcaster, with two decades of leadership experience in the pharma industry in the Middle East and Africa (MEA). He leads strategic marketing & digital transformation at a leading pharma company in MEA, with focus on customer engagement, business model innovation, and organizational agility. Anchored in an academic and professional foundation: he holds an MBA, PMP, a Certified Digital Marketing Professional (cDMP). He is the Platinum Winner at the AVA Digital Awards 2025 for Excellence in Digital Strategy and Implementation.

Agile at the Core: Building Future Proof Project Platform for a Future-Ready Enterprise

Hesham Hamdy

30-10-2025

PMI Zone No 50E International Edition, October 2025

Organizations must hit performance targets, respond to shifting customer demands, and maintain speed while transforming themselves for a future leap that looks nothing like the past. Traditional project management models, built for linear delivery and functional specialization, are increasingly out of step with what modern markets demand: continuous adaptation, real-time response, and integrated value delivery.

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