Jarosław Ściślak

[ENG] The author is a branding, marketing, company scaling, process optimizing, and content expert. He creates and develops brands, builds an image, and marketing communication. He believes in a holistic approach to sales, marketing, public relations, human resources, and employer branding. By relying on Customer-centric Selling, Design Thinking, and Created Shared Value (CSV), he helps companies increase revenue and build an attractive image for both customers, business partners, and employees. He published a  few books, first at 22 years old. Learn more by visiting www.scislak.com.www.scislak.com [PL] Autor zajmuje się brandingiem, marketingiem, skalowaniem firm, optymalizacją procesów i contentem. Tworzy i rozwija marki, buduje wizerunek i komunikację. Podchodzi holistycznie do sprzedaży, marketingu, public relations, human resources i employer branding. W pracy opiera się na Customer-centric Selling i Design Thinking. Ekspert ekonomii wartości, mającej realne przełożenie na zyski firmy, jej wizerunek oraz relacje z partnerami i pracownikami. Autor kilku książek, pierwszą napisał na zamówienie jeszcze na studiach. Na co dzień pisze na blogu www.scislak.com
Strefa Wiedzy
Leadership
Strategy & Business

Preboarding – the First Step to a Smooth Landing

Jarosław Ściślak

27-03-2024

Strefa PMI nr 44, marzec 2024

Preboarding is yet another buzzword that made its way into the business world, human resources, and management. It stands for the period just after signing the work contract with the employee, but still before the official beginning of the employment itself. What could or sometimes even should happen in this period? How can a new hire and your company alike benefit from it?

Strefa Wiedzy
Strategy & Business

Customer Value Should Be at the Heart of Every Business Process

Jarosław Ściślak

27-09-2023

Strefa PMI nr 42, wrzesień 2023

To tell customer centricity is a must would be an understatement. And a cliché. The problem is that companies begin and end with that in the sales department. Meanwhile the modern market requires a new approach. The one with multiple brand touchpoints and a holistic strategy to back it up. Today customer value should be generated by the entire company – from HR department, through delivery, ending (not beginning) with marketing and sales.

Strefa Wiedzy
Strategy & Business

Metrics Can’t Replace Business, Sales or Marketing Strategy

Jarosław Ściślak

29-04-2023

Strefa PMI nr 40, marzec 2023

Treating performance metrics as an equivalent of business strategy or at least an important factor in shaping it has become normal in the last 30-40 years. Strategy has a reputation of being elusive while numbers bring it down to earth. Spreadsheet can be understood and everything, including people’s value, can be measured. The problem with that approach is simple. If done right, it can tell you what to do, but never how and most importantly – why.

Strefa Wiedzy
Leadership
Strategy & Business

HRemendous Pitfalls

Jarosław Ściślak

07-06-2022

Strefa PMI nr 37, Czerwiec 2022

The problem with recruitment processes is that both sides don’t have enough time to discover each other. This leads to ineffective actions that distort decisions. Good candidates are not hired or they lose interest. HR specialists use outdated tools to estimate candidates’ value. How can we make things better?

Strefa Wiedzy
Agile
Leadership

What Does Agile Demand from the Middle Management?

Jarosław Ściślak

17-12-2021

Strefa PMI nr 35, Listopad 2021

McKinsey has published recently an article entitled “How companies can help midlevel managers navigate agile transformations?”, where the authors have created a very pessimistic vision of four major requirements that organizations put on modern leaders. They need to be incredibly agile and have multiple competencies. What are they and is it realistic to expect so much from one man?

Strefa Wiedzy
Leadership

A Leader is a Waiter

Jarosław Ściślak

08-10-2021

Strefa PMI nr 33, Czerwiec 2021

At least according to servant leadership and my take on it. He’s supposed to be humble. It’s all about listening to employees. Ideas, needs, challenges. A leader is a person who listens and talks as the last person in the room. It’s about serving the crowd. The tip: profits, efficiency, external company’s image, is worth it.

Strefa Wiedzy
Leadership
Strategy & Business

Kultura firmowa jako klucz do zarządzania projektami

Jarosław Ściślak

28-05-2021

Strefa PMI nr 30, wrzesień 2020

Istnieje wiele metodyk, sposobów i filozofii na zarządzanie projektami, ale tylko jedna droga, która spaja je wszystkie. Ta droga to sposób na zatrudnianie odpowiednich managerów i członków projektu. To także pierwszy krok na drodze do skutecznego zarządzania i „dowożenia” rezultatów. Mowa rzecz jasna o kulturze firmowej. O ile definicja kultury firmowej powinna zostać stworzona przez lidera organizacji, o tyle jej praktyczne wdrożenie powinno być kompetencją ogółu pracowników. Lider organizacji powinien dostarczać sadzonki, glebę, wodę, itp. Wszystko co potrzebne do stworzenia wspaniałego ogrodu. Pracownicy to natomiast gleba, która jest regularnie spulchniana i podlewana tak, aby kultura mogła zakwitnąć. Jedno bez drugiego się nie uda – potrzebna jest współpraca między liderem, menedżerami i ogółem pracowników.

Strefa Wiedzy
Agile
Leadership

Deadbeat or a Rebel? Welcome to the Team!

Jarosław Ściślak

28-01-2021

Strefa PMI nr 31, Listopad 2020

Bill Gates once said: “If I have a difficult problem to solve, I hire a lazy person be­cause he will find an easy way to do it”. If so, why so many projects are sentenced to weeks and months of email discussions, meetings, and internal struggles? Wouldn’t be just easier to give the task to someone not giving a damn about protocol?

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