Karina Ostapiuk

Karina Ostapiuk is the founder of It is Cultural, a consulting agency focused on bridging cultural gaps in the global market. With over a decade of experience in Marketing, Sales, and Project Management, she has collaborated with global brands like Mondelēz, Pandora and Oriflame, refining her skills in understanding cultural differences in collaboration and consumer behavior. Currently, she serves as a PMO and Scrum Master at Avon. Karina believes that embracing diversity is crucial for driving innovation and creating user-centered solutions in today’s interconnected business landscape.
Strefa Wiedzy
Agile

Global Collaboration in Agile Teams: How Cultural Diversity Fuels Innovation

Karina Ostapiuk

18-11-2024

Strefa PMI nr 47, listopad 2024

Diversity isn't just about having more people from different backgrounds; it’s about unlocking a wealth of perspectives that drive innovation. In business, these perspectives translate into real numbers: according to Harvard Business Review (2020), culturally diverse teams generate 19% more revenue from innovation compared to their homogeneous counterparts. This shows that teams with varied cultural backgrounds not only accelerate innovation cycles but also create products that resonate with users and develop adaptable solutions —essential elements for thriving in agile environments.

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