Michal Ben-David

Dr. Michal Ben-David is a lecturer at Reichman University’s School of Entrepreneurship and School of Communication in Israel, and a certified facilitator of the LEGO® SERIOUS PLAY® method. She holds a PhD in Culture, Media, and Creative Industries from King’s College London, and an MBA from the Berlin School of Creative Leadership. With over 25 years of experience in the TV entertainment business, she now focuses on fostering creativity and innovation management within organizations. She is also an entrepreneur in AI and XR, exploring the future of storytelling through emerging technologies.