To Go or Not to Go Wonders CEO… Go! Go Backwards!
Even having an astonishing and marvelous idea, in the business area, someone will finally ask: “Will it pay off?” Most economic assessment methods require specific information on the estimated income and costs. As long as we solve a complicated problem with a low level of ambiguity, we can develop a detailed plan and an accurate cost estimation. But how do we decide on the project undertaking if we don’t know yet what the final product will look like and what resources we need for the execution?