Tag: english

Mówi się, że nie popełnia błędów tylko ten, kto nic nie robi, a błądzić to rzecz ludzka. Podobno done is better than perfect ale najlepiej uczyć się na błędach innych. Niestety nie każdy ochoczo dzieli się swoimi – tak jak redaktorka Malwina (patrz felieton „Ucz się na błędach, najlepiej cudzych” w bieżącym numerze) – więc jako Redakcja, postanowiliśmy pogłębić ten temat.

In this article I would like to present the overview of the cases how the empathic methods were applied in different scenarios. In 2004, Shimano – Japanese multinational manufacturer of cycling components, was faced with a significant drop in sales of bicycle parts on the US market mainly in their high end racing and mountain bike segment. Shimano, as the company based on innovative technological solutions, has always put a lot of focus to identify the areas of the development of its products that will be the most promising and will guarantee an appropriate position on the market. This time it was clear that the forecasts and predictions have not worked and the company came across the situation when even innovative technological solutions did not generate sales and did not stimulate market trends. Shimano has decided to invite IDEO, an international design and consulting firm, to cooperate and to look at the problem in a more holistic way through the Design Thinking method.

Alignment in the organization can be considered within multiple aspects. You can think of alignment of goals to organization strategy, IT strategy to business one, mid-management to top-level management, project portfolio to strategic goals or simply communication on the level of the team realizing tasks together.