Strefa Wiedzy
Strategy & Business

Metrics Can’t Replace Business, Sales or Marketing Strategy

Jarosław Ściślak


Strefa PMI nr 40, marzec 2023

Treating performance metrics as an equivalent of business strategy or at least an important factor in shaping it has become normal in the last 30-40 years. Strategy has a reputation of being elusive while numbers bring it down to earth. Spreadsheet can be understood and everything, including people’s value, can be measured. The problem with that approach is simple. If done right, it can tell you what to do, but never how and most importantly – why.

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