Tag: UX

AIUX – inteligentne doświadczenia czy pomocnik z halucynacją?

To, co wczoraj było nowością, dziś już jest standardem. Tak działa model mentalny. Ludzki mózg tworzy go dla nas automatycznie poprzez połączenie wspólnych wątków, które doświadczamy każdego dnia. Dlatego, gdy weźmiemy do ręki dowolnego pilota do telewizora, z łatwością znajdziemy odpowiedni przycisk. Doświadczenie, którego oczekują dziś użytkownicy, wymaga inteligentnego UX. Tak, to kolejny model mentalny, a AIUX to nowy paradygmat i warto go zapamiętać. Tak samo, jak to, że sztuczna inteligencja stanie się wkrótce tym, czym jest elektryczność – będzie wszechobecna i konieczna do życia.

How To Inspire Innovation By Applying Empathy and Design Thinking!

In this article I would like to present the overview of the cases how the empathic methods were applied in different scenarios. In 2004, Shimano – Japanese multinational manufacturer of cycling components, was faced with a significant drop in sales of bicycle parts on the US market mainly in their high end racing and mountain bike segment. Shimano, as the company based on innovative technological solutions, has always put a lot of focus to identify the areas of the development of its products that will be the most promising and will guarantee an appropriate position on the market. This time it was clear that the forecasts and predictions have not worked and the company came across the situation when even innovative technological solutions did not generate sales and did not stimulate market trends. Shimano has decided to invite IDEO, an international design and consulting firm, to cooperate and to look at the problem in a more holistic way through the Design Thinking method.

Is User Always Right? Are There Any Tools to Prove It? Review of User Experience Tools

In previous article (Strefa PMI no 20, pages 18-19) you can read about User Experience general concept. In this reading I will try to answer what kind of tools can help to take the most of this approach. There is a common saying that the customer is always right. Is it really the case? Henry Ford stated “If I had asked people what they wanted, they would have said faster horses”. Customer is the core of any user experience method. Let’s have a look what UX tools can help to identify and uncover the real customer’s needs. In many cases customers are not fully aware of their needs. This is the great starting point to utilize UX method.