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He divides his time between two roles: founder Chief Scientific Officer of Cognitive Edge and the founder and Director of the Centre for Applied Complexity at the University of Wales. His work is international in nature and covers government and industry looking at complex issues relating to strategy, organizational decision making and decision-making. He has pioneered a science-based approach to organizations drawing on anthropology, neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range of subjects and is well known for his pragmatic cynicism and iconoclastic style. He previously worked for IBM where he was a Director of the Institution for Knowledge Management and founded the Cynefin Centre for Organisational Complexity; during that period he was selected by IBM as one of six
thinkers for a worldwide advertising campaign. Prior to that he worked in a range of strategic and management roles in the service sector and was a of the founding members of the DSDM Consortium, one of the three feeds into the Agile Manifesto.
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