Customer Value Should Be at the Heart of Every Business Process
To tell customer centricity is a must would be an understatement. And a cliché. The problem is that companies begin and end with that in the sales department. Meanwhile the modern market requires a new approach. The one with multiple brand touchpoints and a holistic strategy to back it up. Today customer value should be generated by the entire company – from HR department, through delivery, ending (not beginning) with marketing and sales.