Strefa Wiedzy
Strategy & Business

Brain Is the New Sexy! And Brainstorming Could Be the Newest

Ewa Serwa

15-08-2024

Strefa PMI nr 23, listopad 2018

You are not sure how to approach solving a problem? No worries! The brain comes handy. Brainstorming is coming! Brain might be considered as a muscle of the creativity. As everybody knows muscles should be trained to remain fit. So, maybe you start wondering why on earth are we tackling this topic. The answer is simple. Brain is still uncovered organ full of mysteries. We are not aware of its complete potential and for sure we don’t know how to use its capacity. Nevertheless there are techniques helping to boost creativity, problem solving and enhancing working with team towards finding the best solutions. One of them is simple brainstorming. But brainstorming can be not that simple at all.

Strefa Wywiadu
Agile
Strategy & Business
Technical PM

Ventures in Pursuit of Startup Happiness – interview with Tore Rasmussen

Ewa Serwa

15-05-2024

Strefa PMI nr 13, czerwiec 2016

Lean Startup uses scientific method on new ideas. So, instead of writing a really long business plan that is filled with assumptions you start by addressing that all you have are these ideas and assumptions but you don’t know anything. Let’s try to formulate our assumptions into falsifiable hypothesis and let’s identify the most critical assumption and test it with real customers. So, you don’t start building. You take the minimum viable product and you try to test different aspects of your business model on real customers and you get real feedback when you’re early in the ideas. You just test with problem interviews, paper or a prototype and get feedback and you can learn from that. In comparison to agile software development, Lean Startup method suggests to deploy the product to production on the first day. You build something straightaway just to test it and tasks don’t come from uses stories but they come from experiment.

Strefa Wiedzy
Technical PM

Alien vs Predator? User Experience vs Design Thinking – What Else?

Aneta Wereszczak

08-05-2023

Strefa PMI nr 20, marzec 2018

Rapid changing environment and higher customer’s expectations are the main reason for constant transformation to meet market demand. Organizations are looking for more innovative solutions which live up to these requirements. It is no longer enough to be a good player. Nowadays we need to go further to act at a larger scale. We are obliged to meet customer’s needs faster and more precisely.

Strefa Wywiadu
Agile
Strategy & Business

Pirate of Innovation – interview with Tendayi Viki

Kornelia Trzęsowska

12-08-2021

Strefa PMI nr 33, Czerwiec 2021

An interview with Tendayi Viki by Kornelia Trzęsowska Do you agree with Steve Jobs that it’s more fun to be a pirate than to join a navy? You refer to his words in the title of your newest book. I don’t think it’s more fun to be a pirate than to join the navy. Pirates are often in danger of dying. Steve Jobs was talking about how startups are faster than already set up companies – they move quicker than any large company. But what we’re learning these days is that large companies often become innovative, maybe surprisingly. The cool thing about large companies is that they have something that startups don’t have – they already have a brand, access to markets, customers, vast resources and other assets. Sometimes startups are really small and they need to find all these things by themselves. As long as large companies create the right environment for innovation, I really believe that it’s better to be a pirate in the navy than to be a pirate outside the navy, because you have a greater chance of success.

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