Strefa Wiedzy
Technical PM

Alien vs Predator? User Experience vs Design Thinking – What Else?

Aneta Wereszczak


Strefa PMI nr 20, marzec 2018

Rapid changing environment and higher customer’s expectations are the main reason for constant transformation to meet market demand. Organizations are looking for more innovative solutions which live up to these requirements. It is no longer enough to be a good player. Nowadays we need to go further to act at a larger scale. We are obliged to meet customer’s needs faster and more precisely.

Strefa Wywiadu
Strategy & Business

Pirate of Innovation – interview with Tendayi Viki

Kornelia Trzęsowska


Strefa PMI nr 33, Czerwiec 2021

An interview with Tendayi Viki by Kornelia Trzęsowska Do you agree with Steve Jobs that it’s more fun to be a pirate than to join a navy? You refer to his words in the title of your newest book. I don’t think it’s more fun to be a pirate than to join the navy. Pirates are often in danger of dying. Steve Jobs was talking about how startups are faster than already set up companies – they move quicker than any large company. But what we’re learning these days is that large companies often become innovative, maybe surprisingly. The cool thing about large companies is that they have something that startups don’t have – they already have a brand, access to markets, customers, vast resources and other assets. Sometimes startups are really small and they need to find all these things by themselves. As long as large companies create the right environment for innovation, I really believe that it’s better to be a pirate in the navy than to be a pirate outside the navy, because you have a greater chance of success.

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