Tag: product discovery

How To Inspire Innovation By Applying Empathy and Design Thinking!

In this article I would like to present the overview of the cases how the empathic methods were applied in different scenarios. In 2004, Shimano – Japanese multinational manufacturer of cycling components, was faced with a significant drop in sales of bicycle parts on the US market mainly in their high end racing and mountain bike segment. Shimano, as the company based on innovative technological solutions, has always put a lot of focus to identify the areas of the development of its products that will be the most promising and will guarantee an appropriate position on the market. This time it was clear that the forecasts and predictions have not worked and the company came across the situation when even innovative technological solutions did not generate sales and did not stimulate market trends. Shimano has decided to invite IDEO, an international design and consulting firm, to cooperate and to look at the problem in a more holistic way through the Design Thinking method.

Is User Always Right? Are There Any Tools to Prove It? Review of User Experience Tools

In previous article (Strefa PMI no 20, pages 18-19) you can read about User Experience general concept. In this reading I will try to answer what kind of tools can help to take the most of this approach. There is a common saying that the customer is always right. Is it really the case? Henry Ford stated “If I had asked people what they wanted, they would have said faster horses”. Customer is the core of any user experience method. Let’s have a look what UX tools can help to identify and uncover the real customer’s needs. In many cases customers are not fully aware of their needs. This is the great starting point to utilize UX method.

Gdzie jest złoty środek pomiędzy Product Discovery a Delivery?

Na pierwszy rzut oka Product Discovery oraz faza Delivery w agile to dwa różne modele pracy, jednak w obu z nich chodzi o jedno: chcemy zbudować najlepszy możliwy produkt, który będzie niósł za sobą wartość. Ważne jest, aby pomyśleć o nich jako o dwóch częściach jednego procesu. W tym artykule chcę poddać rozważaniom, kiedy Product Discovery przenika się z Delivery i jakie ma to korzyści wpływające na powstający produkt.

Otwarta roadmapa. Wisienka na torcie Produktu

Roadmapa to plan działania dotyczący tego, jak produkt (lub dane rozwiązanie) będzie ewoluować w czasie. Sama w sobie jest artefaktem żywym, co oznacza, że będzie zmieniała się w czasie, odpowiadając na potrzeby środowiska, czyli na potrzeby interesariuszy, użytkowników a także na działania rynku/konkurencji.